Imagimedia is a digital agency offering custom web and multi media development, design, Internet marketing and optimisation.
Competing to win
Imagimedia does Effective Internet Marketing in Gauteng.
Social media marketing is failing, posting to a few hundred groups used to give results, but no more. I follow the results I get religiously. I check to see how I am being found, what results I get from those referrals and more.
Social media marketing
Where I used to get many referrals from social media that has reduced, FACT: People are on social media to shoot the fat with their friends not to buy stuff. People joining local groups are looking for local info or "Social Media Gurus" looking to advertise to them. Unless you have a product or service that is niche and interesting focusing on social media marketing is a loser.
Social media advertising can have it's benefits, but also only if you are not overly worried about the location of the people you advertise to. Every few years I do some testing on facebook mainly because that is the largest social media platform. The last time I did I had the following results.
1. Very few of the responders were a) in my local area and b) in the demographic I specified. The results were very dissapointing, I was selling a product / service to a demographic that I very carefully selected and not one of the likes on my page ever became a customer or even a lead.
The main reason for this is that Facebook thought Polokwane was down the road from Pretoria. Facebook also thought students were a valid demographic to target because I selected education levels that professionals would have. Facebook did not discern the difference between studying and graduated. I received more likes from students in rural Limpopo than anything else.
Some would consider 200 likes from a spend of R 300 to be good. I don't if they don't fit my selection criteria. I had a bigger budget for the ads, but moved the money elsewhere.
Exposure doesn't pay the rent
At Imagimedia we understand how business works, we know that profits allow businesses to grow. We understand that money does not grow on trees, Great views cannot be eaten, exposure doesn't pay the rent and that businesses without profit fail. The job of marketing is to create profits, not just spend money.
We understand that tracking costs and return on investment is important. Marketing that does not generate profits is a cost, not an investment. We love investing in Marketing that drives sales.
The only way to know if your marketing is an investment or a cost is by measuring the results.
Marketing that get's results for years
We have a secret, well not so much a secret as a system that continues to bring results years after the work is done. I left Nelspruit 3 years ago and I am still turning clients away. I have not done any marketing in Nelspruit for more than 4 years. I spent a substantial amount to time trying to find the marketing that causes people to still call me for service years later.
The secret is that if it's out there and it works, people will find it, even if you no longer want them to.
We focus on long term results
We believe that anything worth doing is worth doing well, we work for the long haul. Work we did for HIQ Nelspruit almost a decade ago is still delivering. Work we do for you today can still be delivering in a decade.
My address is here for information only, BY APPOINTMENT ONLY. No shop at this address, If you arrive without an appointment, I may be out, busy or just not available, when I am coding I need no interruptions.